The festival at a glance
Families and food lovers by day, open into each evening. Run end to end by Rimu and Harbour Limited, a New Zealand events company, on its own ticketing and festival platform.
You get the numbers, not just the logo
Most festivals hand you a banner and a rough headcount. NZ Pie Fest runs on a platform we built ourselves, so your partnership comes with numbers you can report upward. Every ticket, signature pie token and stall sale is scanned through our own system.
Redemptions counted
Every signature pie token and sampled product is scanned at the stall, so you see exactly how many people tried yours.
Click to sale attribution
A unique code ties tickets and spend back to your campaign, the same way our creators are already tracked.
Verified audience by day
On site scans give a counted attendance for each of the three days, not an estimate.
Named on the ticket journey
Your name on the pages a buyer actually passes through, from the ticket page to the confirmation email and the wallet they open on the day.
Every founding partner gets a live results dashboard during the festival and a written post event report.
Ways to show up
Stage naming
Your name on the main stage for all three days, with category exclusivity alongside it. Offered subject to the stage being confirmed.
Category partner
Own your category across the site: pour rights, product placement and first position in our communications.
Brand activation space
A dedicated space for the full three days with the right to sample and sell. Bring your own build, we make room for it.
Family zone sampling
Put your product in hand where the families spend their afternoon.
A pie in the vote
Enter a branded pie in the People's Pie vote and let the public judge it alongside the bakeries taking part.
Product in kind
Cash is not the only way in. Product partnerships and activation only deals are welcome.
Partner tiers
Presenting Partner
Top billing across the festival, stage or zone naming, category exclusivity, and the live results dashboard.
Category Partner
Own one named category with placement rights and first position in our communications.
Activation Partner
A branded space on site for all three days with the right to sample and sell.
Product in kind
Cash is not the only way in. Product and activation only deals are welcome too.
One partner per category, the first to sign holds it. Categories opening now: beverage, bank, telco, grocery. Full line up revealed 10 November.
Founding partner status
Whoever backs the first edition is part of the story every edition after it. Founding partners are named as such for as long as they stay with the festival, and they get the first conversation when new cities open.
Request the partner pack
Tell us who you are and what a great result looks like, and the Strategic Development team will come back to you within two working days.
Prefer email? partnerships@rimuandharbour.com
Vendors and bakeries: stalls are handled separately, see Get Involved or email office@nzpiefest.co.nz. Creators: revenue share partnerships run through the festival's creator programme.