NZ Pie FestPartnerships Start the conversation
Frank Kitts Park, Wellington · 15 to 17 January 2027 · Inaugural edition

Put your brand at the heart of Wellington's summer

NZ Pie Fest is a new three day food and music festival on the Wellington waterfront: the country's best bakeries each bring one signature pie, a licensed bar and DJs run into the evening, and the public crowns the People's Pie. The first edition is being built now, which is exactly when a partnership counts the most.

The festival at a glance


3 days
Friday to Sunday, high summer on the waterfront
Up to 30,000
attendees across the three days at Frank Kitts Park
One vote
every ticket crowns the People's Pie, a title the whole city talks about
First edition
a festival built to travel city by city, starting in Wellington

Families and food lovers by day, live music and DJs into each evening. Run end to end by Rimu and Harbour Limited, a New Zealand events company, on its own ticketing and festival platform.

Ways to show up


Stage naming

Your name on the music stage for all three days, with category exclusivity alongside it.

Category partner

Own your category across the site: pour rights, product placement and first position in our communications.

Brand activation space

A dedicated space for the full three days with the right to sample and sell. Bring your own build, we make room for it.

Family zone sampling

Put your product in hand where the families spend their afternoon.

A pie in the vote

Enter a branded pie in the People's Pie vote and let the public judge it alongside the city's best bakeries.

Product in kind

Cash is not the only way in. Product partnerships and activation only deals are welcome.

Founding partner status

Whoever backs the first edition is part of the story every edition after it. Founding partners are named as such for as long as they stay with the festival, and they get the first conversation when new cities open.

Packages are shaped around your brand

Presenting, category and activation levels are tailored to what your brand wants from the summer. Tell us who you are and what a great result looks like, and the Strategic Development team will come back to you with a proposal.

partnerships@rimuandharbour.com

Vendors and bakeries: stalls are handled separately, see Get Involved or email office@nzpiefest.co.nz. Creators: revenue share partnerships run through the festival's creator programme.